Selected Work
Case Studies
End-to-end design and engineering work across enterprise platforms, B2B funnels, and brand systems.
SaaS Platform / UX Architecture
Paperwurk
Multi-Tenant B2B SaaS Platform for UAE Business Compliance — 14 Personas, 110+ Screens, Scoped Data Architecture
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Full-Stack / Compliance Platform / CRO
Alya Auditors
Full-Stack Compliance Platform: React SPA with 4-Stage Audit Readiness Architecture, State Machine Flow, and Idle-Triggered Lead Capture
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Brand Identity / Web Platform / MEA Research
4BC Global
Premium Digital Platform for MEA's Leading Specialist Research & Advisory Firm — Full Brand Identity, WebGL Hero, GSAP Animations, and 30+ Case Study Library
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B2B / Insurance Advisory / CRO
Insure First
Multi-Route Landing Platform for a CBUAE-Licensed, Conflict-Free Insurance Advisory Firm — Built to Convert Cold UAE & GCC Business Audiences Without an Existing Brand Reputation
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Brand / Editorial UX
Talk of the Town
Architecting an Editorial Digital Ecosystem: Balancing Whimsical Visual Storytelling with Structured Conversion Funnels for a Modern Publishing House
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In-House / Brand Overhaul / Frontend Engineering
Turquoic
In-House Corporate Brand Evolution: Overhauling Legacy Product Architecture and Engineering a Modern Frontend Presence
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Industrial B2B / Heavy Machinery / Global Procurement
IMEX Tires
Heavy Industrial B2B E-Commerce: Structuring a High-Reliability Technical Inventory Matrix for Global Logistics Procurement
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Food-Tech / Culinary UX / CRO
Greek Street Lab
Sensory-Driven Culinary UX: Engineering a Clean, High-Conversion Landing Architecture for Modern Street Culture
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