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VIVEK S L

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Vivek S L

UI/UX Designer & Marketing Strategist — Targeting Brand Strategy, CRO & Marketing Design Roles

India · Open to UAE / GCC / Remote+91 8921284894vivekshajilekha@gmail.comlinkedin.com/in/vivekslviveksl.com
Profile

Animation training and six years of freelance brand and content design built the visual foundation. That practice evolved into UI/UX design and CRO — delivering landing pages, SaaS platforms, and lead generation systems for 10+ UAE and GCC clients where visual craft and conversion architecture work together.

An MBA in Marketing & Finance adds the strategic layer — consumer behaviour, funnel design, brand positioning, and market context. Targeting roles where design execution, marketing thinking, and conversion strategy converge.

Work Experience
UI/UX Designer & Graphic DesignerJun 2024 – Jun 2026

Turquoic IT Consultancy

  • •Designed conversion-focused landing pages, product interfaces, and digital experiences for 10+ clients across UAE and GCC markets.
  • •Built brand identity systems and marketing creatives aligned with client acquisition and retention goals.
  • •Produced wireframes, user flows, and screen designs for web and SaaS products — from brief through to development handoff.
  • •Collaborated with stakeholders to align UX decisions with business objectives, campaign performance, and CRO outcomes.
Freelance UI/UX & Brand Designer2018 – 2024

Independent

  • •Designed social media graphics, reels, posters, and promotional content across 6+ years — developing a fluency in what visual formats drive engagement and action.
  • •Built brand identity systems and visual language for scaling businesses, translating positioning strategy into design.
  • •Produced marketing creatives and video content for client campaigns, with increasing focus on conversion and audience growth metrics.
  • •Designed landing pages and digital assets with lead generation as a primary brief — an early entry point into CRO thinking.
  • •Managed full client lifecycle independently — discovery, scoping, design iteration, and delivery.
Customer Relations InternJun 2023 – Aug 2023

Bharti Airtel Limited

  • •Engaged customers through service pitching and promotion; gained direct exposure to retail marketing and conversion strategies.
Design Projects
Paperwurk — B2B Compliance SaaS PlatformUX Design · Information Architecture

End-to-end UX design for a multi-tenant compliance platform for UAE businesses — user flows, screen design, and information architecture structured across multiple user personas and permission levels.

Alya Auditors — Audit Readiness PlatformCRO · Conversion Design

Designed a multi-stage compliance checker and lead capture flow for a UAE audit firm — optimizing the conversion architecture and trust signal placement to reduce drop-off across the conversion funnel.

4BC Global — MEA Research Firm PlatformBrand Identity · Web Design

Full brand identity system and digital platform for a specialist MEA market research and advisory firm — visual design, typography, layout architecture, and 30+ case study library.

Insure First — Insurance Advisory PlatformLanding Page · CRO · B2B

Multi-route landing platform for a CBUAE-licensed insurance advisory firm — engineering a conversion-focused UX structured to maximize qualified lead capture while balancing strict regulatory contexts for UAE and GCC audiences.

Skills

UI/UX & Conversion Design

User flows, wireframing, screen design, landing page design, CRO, lead generation architecture, information architecture, UX research

Brand & Visual Design

Brand identity systems, social media graphics, digital illustration, video editing, marketing creatives, visual storytelling, motion design

Marketing & Growth

Content strategy, social media management, SEO fundamentals, funnel strategy, campaign management, consumer behaviour, audience engagement

Business & Strategy

Market positioning, brand strategy, stakeholder collaboration, client management, UAE/GCC market context, MBA-level marketing and finance

Tools: Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Affinity Designer, VS Code, Claude Code, Cursor
Education
MBA — Marketing & Finance·Amity University, Noida
2022 – 2024
BBA — Business Administration·Amity University, Noida
2019 – 2022
Diploma in Advanced Animation·Cavalier Animation, Trivandrum
2016 – 2018
References
Cristus Cleetuscristus@turquoic.com

Founder & Principal Consultant, Turquoic Consulting FZC

Dr. Liya Rajeshlrajesh@kch.amity.edu

Assistant Professor, Amity Global Business School Kochi

Dr. Ranjith Somasundaran Crschakkambath@kch.amity.edu

Assistant Professor, Amity Global Business School Kochi