About
Designer who ships. Not by writing code — by knowing exactly what to build.
I'm Vivek S L — a product designer and AI-directed builder based in India, working with UAE and GCC clients. I started in animation, moved into brand and web design, picked up an MBA in Marketing & Finance, and eventually figured out how to ship full products without becoming a traditional engineer.
I don't write code from scratch. I use AI — Claude Code, Cursor — to build what I design. What I bring is the judgment layer: knowing what to build, how it should behave, and whether what came out of the AI actually works. Most people who can design can't ship. I can ship.
I'm drawn to products where the design problem and the business problem are the same problem — compliance platforms, B2B SaaS, conversion-critical landing systems. Places where a wrong UX call has a direct financial consequence.
I'm moving toward Product Management because the work I already do — owning outcomes, not just deliverables — is already that job.
What I Actually Do
UX Architecture
This is the actual work. Information architecture, user flow mapping, multi-stakeholder permission systems, and wireframes that resolve complexity before a single component gets built. I work at the structural level — the part AI can't do without someone who understands what users need and what the business requires.
AI-Directed Development
I use Claude Code and Cursor to ship what I design. I'm not a software engineer — I'm the person who knows what to build, reviews what the AI produces, catches what's wrong, and gets it deployed. The gap between a Figma file and a live product is where most designers stop. I don't.
How I Think
Business outcomes over design artefacts
A well-crafted screen that doesn't move a business metric is a decorative object. Every layout decision maps back to a conversion goal, a user trust signal, or a compliance constraint. The artefact is the byproduct.
Code as a design tool
Figma is a proposal. Code is the product. I resolve layout decisions — spacing behaviour, image scaling, touch targets — in a live browser, not a desktop simulation. The fidelity gap between design and engineering is where most products fall apart. I close it by working on both sides.
Complexity is a structural problem
Complex SaaS platforms, compliance-heavy B2B products, and multi-role systems aren't hard to use because the domain is hard. They're hard because the information architecture is wrong. Progressive disclosure, role-first rendering, and scoped data access are structural answers to structural problems.
Domain depth is a design input
VAT compliance flows, CBUAE regulatory constraints, and Arabic RTL layout parity are not implementation details. They're the product. Designers who treat regulatory context as an edge case ship products that break at the edges users hit most.
Background
2016 – 2018
Diploma in Advanced Animation
Cavalier Animation, Trivandrum
Where visual thinking started — composition, motion, and the discipline of communicating without words.
2018 – 2022
Freelance Designer
Independent
Six years of client work across brand identity, web, and digital products. Built the execution foundation before the business education arrived.
2019 – 2022
BBA – Business Administration
Amity University
Business fundamentals — strategy, marketing, finance — running in parallel with live client work.
2022 – 2024
MBA – Marketing & Finance
Amity University
Formalised the business lens. Concepts like market positioning, unit economics, and funnel strategy became tools I could apply directly in product design.
Jun 2024 – Jun 2026
UI/UX Designer & Web Developer
Turquoic IT Consultancy
End-to-end product design for UAE and GCC clients — from discovery through to production deployment.
Currently
Open to product roles, design leadership, and high-growth teams building in the UAE, GCC, or remotely.